CHALLENGED ATHLETES FOUNDATION
From 2015-2017, I devoted my life to helping Challenged Athletes Foundation® become an international leader in providing individuals with physical disabilities gain access through athletics. My full-time role as Creative Manager allowed me to conceptualize and develop strategic marketing materials that helped build the brand. See below for samples of my work with Challenged Athletes Foundation.
ANNUAL REPORT
Primary Purpose: Sales Tool
Provide a physical tool to CAF Business and Donor Development departments to solicit large donors and partners.
BRAND BOOK
Primary Purpose: Brand Integrity
Give all CAF staff, partners, donors and volunteers
a guide to all CAF brand regulations.
DONOR CAMPAIGNS
Primary Purpose: Drive Donations
The 2015 “Gift Their Active” Holiday fundraising campaign raised $312,000; a 375% increase in donations from the previous year.
ADVERTS
Primary Purpose: Awareness
Advert placement included WORTH Magazine, IRONMAN®, Surf Park Magazine, Amplitude, San Diego Business Journal, among others.
DIRECT MAIL
Primary Purpose: Multiple Purpose
Direct mailing ranged from athlete acceptance
letters to donor solicitations.
GENERIC COLLATERAL
Primary Purpose: Multiple Purpose
Includes rack cards, grant distribution sheet, one-sheets, brochures, stickers, among others.
ADVERTS
Primary Purpose: Awareness
Advert placement included WORTH Magazine, IRONMAN®, Surf Park Magazine, Amplitude, San Diego Business Journal, among others.
DIRECT MAIL
Primary Purpose: Solicitation
Direct mail ranged from athlete acceptance
letters to donor solicitations.
COLLATERAL
Primary Purpose: Awareness, Event Registration
Includes rack cards, grant distribution sheet,
one-sheets, brochures, stickers, among others.
PROGRAMS
Primary Purpose: Galas
Programs included sponsor adverts, layouts, athlete features. Programs ranged from 50-65 pages in length.
WEBSITE/DIGITAL
Primary Purpose: Redesign, Awareness, Donations
Successfully wireframed, designed, and launched the new CAF website, optimized specifically for digital and mobile platforms.
VIDEO
Primary Purpose: Awareness
The video above was a celebration of grant recipients. All content was gathered as user submission from a variety of social media portals.
ADVERTS
Primary Purpose: Awareness
Advert placement included WORTH Magazine, IRONMAN®, Surf Park Magazine, Amplitude, San Diego Business Journal, among others.
DIRECT MAIL
Primary Purpose: Multiple Purpose
Direct mail ranged from athlete acceptance
letters to donor solicitations.
COLLATERAL
Primary Purpose: Multiple Purpose
Includes rack cards, grant distribution sheet,
one-sheets, brochures, stickers, among others.
APPAREL
Primary Purpose: Awareness
Tri kits, Cycling kits, Tee Shirts, Hats, you name it.
I handled everything apparel from concept
to creation at CAF.
SOCIAL MEDIA
Primary Purpose: Awareness
Since the launch of the #TeamCAF social campaign in 2015, social impression growth is increasing from 1.5 million monthly to 40 million monthly.
EVENT SIGNAGE
Primary Purpose: Aesthetic, Awareness
Working with signage production companies, I developed and designed all signage for CAF branded events, elevating the venue's aesthetic.
SPONSOR GUIDES
Primary Purpose: Business Development
Interactive sponor guides were developed to help solicit new sponsorship for specific events. Each guide highlighted the event and it's benefits for sponsors.
AVAILABILITY.
Let's chat. If I can be of assistance, I want to hear from you. I am available on a freelance or part-time basis.
Please inquire for rates. Start by filling out the form below and I'll be in touch with you within 24 hours.