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©2017 Goodwick Creative Services, LLC • All Rights Reserved.

CHALLENGED ATHLETES FOUNDATION

From 2015-2017, I devoted my life to helping Challenged Athletes Foundation® become an international leader in providing individuals with physical disabilities gain access through athletics. My full-time role as Creative Manager allowed me to conceptualize and develop strategic marketing materials that helped build the brand. See below for samples of my work with Challenged Athletes Foundation.

ANNUAL REPORT

Primary Purpose: Sales Tool

 Provide a physical tool to CAF Business and Donor Development departments to solicit large donors and partners.

BRAND BOOK

Primary Purpose: Brand Integrity 

Give all CAF staff, partners, donors and volunteers

a guide to all CAF brand regulations.

DONOR CAMPAIGNS

Primary Purpose: Drive Donations

The 2015 “Gift Their Active” Holiday fundraising campaign raised $312,000; a 375% increase in donations from the previous year.

ADVERTS

Primary Purpose: Awareness

Advert placement included WORTH Magazine, IRONMAN®, Surf Park Magazine, Amplitude, San Diego Business Journal, among others.

DIRECT MAIL

Primary Purpose: Multiple Purpose

Direct mailing ranged from athlete acceptance

letters to donor solicitations. 

GENERIC COLLATERAL

Primary Purpose: Multiple Purpose

Includes rack cards, grant distribution sheet, one-sheets, brochures, stickers, among others.

ADVERTS

Primary Purpose: Awareness

Advert placement included WORTH Magazine, IRONMAN®, Surf Park Magazine, Amplitude, San Diego Business Journal, among others.

DIRECT MAIL

Primary Purpose: Solicitation

Direct mail ranged from athlete acceptance

letters to donor solicitations. 

COLLATERAL

Primary Purpose: Awareness, Event Registration

Includes rack cards, grant distribution sheet,

one-sheets, brochures, stickers, among others.

PROGRAMS

Primary Purpose: Galas

Programs included sponsor adverts, layouts, athlete features. Programs ranged from 50-65 pages in length.

WEBSITE/DIGITAL

Primary Purpose: Redesign, Awareness, Donations

Successfully wireframed, designed, and launched the new CAF website, optimized specifically for digital and mobile platforms.

VIDEO

Primary Purpose: Awareness

The video above was a celebration of grant recipients. All content was gathered as user submission from a variety of social media portals. 

ADVERTS

Primary Purpose: Awareness

Advert placement included WORTH Magazine, IRONMAN®, Surf Park Magazine, Amplitude, San Diego Business Journal, among others.

DIRECT MAIL

Primary Purpose: Multiple Purpose

Direct mail ranged from athlete acceptance

letters to donor solicitations. 

COLLATERAL

Primary Purpose: Multiple Purpose

Includes rack cards, grant distribution sheet,

one-sheets, brochures, stickers, among others.

APPAREL

Primary Purpose: Awareness

Tri kits, Cycling kits, Tee Shirts, Hats, you name it.

I handled everything apparel from concept

to creation at CAF. 

SOCIAL MEDIA

Primary Purpose: Awareness

Since the launch of the #TeamCAF social campaign in 2015, social impression growth is increasing from 1.5 million monthly to 40 million monthly.

EVENT SIGNAGE

Primary Purpose: Aesthetic, Awareness

Working with signage production companies, I developed and designed all signage for CAF branded events, elevating the venue's aesthetic. 

SPONSOR GUIDES

Primary Purpose: Business Development

Interactive sponor guides were developed to help solicit new sponsorship for specific events. Each guide highlighted the event and it's benefits for sponsors.

AVAILABILITY.

Let's chat. If I can be of assistance, I want to hear from you. I am available on a freelance or part-time basis.

Please inquire for rates. Start by filling out the form below and I'll be in touch with you within 24 hours.